Verbal communication is particularly important throughout the sales process. Your choice of words can make a difference in a person`s decision to listen to your sales presentation first, and your presentation can determine whether that person will purchase your product or service. While you might think you`re ready to communicate, it`s a good idea to stop and listen first. Creating your message is only half the communication; Listening is the other half. But it`s hard to listen to, because we listen faster than we talk – that is, depending on what the other person says, we`re already building answers in our minds before they`re even finished. As a result, many people are guilty of «listening too fast.»  Cicero once said that it was a good thing that people have a mouth and two ears, given the way we use them.  It is important to remember that you will communicate with many different people on many different topics in sales. Sometimes you communicate one for one, and sometimes you communicate with a group. Just as people have different social styles, it is important to know that people record information differently. Research conducted in the 1970s shows that people understand information in four different ways: Although verbal and non-verbal communication generally takes place in real time, written communication has a longer viewing time. The sender must encode the message in words to be communicated on paper or on a screen.
Examples of written communication include management reports, proposals, memos, emails, text messages, sites, blogs, wikis and more. Each of them is set over a set period of time and can include the collaboration of several people. Cooperation is particularly important for communication, planning and document creation, so many people use tools such as wikis to release documents. At the beginning of each business relationship, ask your customers how they prefer to communicate. If you get the answers to the following simple questions, you will save time and confusion throughout your relationship and ensure good communication: although verbal, non-verbal and written communication all plays a role in your communication with your clients, you may be wondering which one is best. It depends on your client and the situation. Some customers want to work every day with the latest technology tools, including text messages, social networks, web conferences, wikis and more. Other clients prefer more traditional personal meetings, phone calls and some email correspondence. Adapt to your client`s preferred method of communication, not the other way around.
In some situations, a personal meeting is preferable, z.B. if you want to discuss a complex issue, negotiate or meet with a few additional team members. Sometimes a personal meeting is not possible, so other methods of verbal communication, such as video conferencing, phone calls or teleconferencing, can be effective and effective if used properly. Written communication requires a good command of English, including grammar and spelling rules. If you feel that the activity is exclusively related to fast messages and text messages, you`ll be surprised to learn that they are only part of the communication within a company and between suppliers and other business partners.